Category: hello kitty

Hello Kitty in the City

The first image of kawaii you can think of is more often than not Hello Kitty. But who is the face behind that feline? Last month I had the opportunity to meet Yuko Yamaguchi, the creator of Hello Kitty as part of a promotional tour for Sephora’s Hello Kitty Collection.

To ensure people who wanted to see Hello Kitty, customers had to purchase $35 worth of Hello Kitty merchandise. You were given a pink (naturally) emblazoned with Hello Kitty on it, ensuring your spot in line. I thought this was a great idea since it enables early birds, passerbys, and workaholics like me an equal opportunity to guarantee a chance to see Yamaguchi.

I decided to purchase an eyeliner pen in “Teacup”, and two pots of nail polish in “Minty” and “Frosted Cupcake.” (As a side note, I highly recommend the Peachy blush stick for everyday wear). And for buying more than $35 worth, I received a Hello Kitty cellphone charm as a bonus.

All the employees got into the pink spirit and sported Chubby Bunny Hello Kitty bows to add some color into their all black dress code.

There were even Lolitas from California promoting the event as Hello Kitty’s official entourage – including Julie and her friends! They handed out flyers to passerbys and in-store window shoppers highlighting the event later than night, as well as posed for pictures for anyone who asked. I thought this was a great way to promote Lolita fashion and in a positive light!

By the time I arrived it was jammed packed with fans. To ease the pain of standing in line the Lolitas working handed out Hello Kitty Yan-Yan and Ramune in baskets shaped like Hello Kitty’s head. And for those who’ve never had Ramune, it was quite a treat not knowing what to expect after that resounding pop.

The wait was long, but only due to Yamaguchi want to autograph each item with detail and love. However the staff was kind enough to notify us for the long wait times, and to have patience.

To make up for it Hello Kitty continually weaved the lines for photo-ops and kept the atmosphere upbeat. Not easy for a cat with a large heart/head.

For those who missed the event, don’t worry. According to Hello Kitty Junkie, she’s coming back to New York in September – hopefully to unveal more Hello Kitty themed makeup.

In the mean time I urge all of you to head down to your local Sephora and try out the Hello Kitty Collection for yourself!

Some more photos from the event:

Meet the Queen of Kawaii March 16th!

If there was ever an icon of kawaii, Hello Kitty would be it and she would be front and center.

As a fan of anything Hello Kitty, I was ecstatic to learn Sephora was going to release a collection centered around the fabulously cute feline. It was a hard decision what item to buy first, especially with so many options to choose from.

Blush sticks, lip gloss, perfume, a makeup holder in the shape of Hello Kitty, and so much more. 
Sephora is in full swing of advertising the collection with all of its female staff wearing pink Chubby Bunny headbows. If you are in the SoHo area or just need an excuse to shop, Sephora has invited Yuko Yamaguchi, the creator of Hello Kitty, to their flagship store on Wednesday, March 16th at 5PM!
In honor of this exclusive collection she’ll be signing autographs and taking pictures. 
There is a catch though. Stop by the Soho location between 10AM and 5PM next Wednesday and purchase at least $35 worth of Hello Kitty collection. The first 200 customers will receive a wristband which guarantees your place in line. Yamaguchi will also only autograph two items per person.
Looks like I know what I’m doing during my lunch break next Wednesday – how about you?
Tip courtesy of geeky glamorous and Sephora.
Meet the creator of Hello Kitty
Sephora (Soho)

555 Broadway

New York, NY 10012
212=625-1309

Start off the new year with a trip to Sephora’s and Hello Kitty!

Sephora’s giving ladies a chance to buy Hello Kitty and not be ashamed by its cute face. If you’re make-up deficient like I am (or just don’t have enough practice), this is an opportunity to start stocking up or start experimenting.

Unlike M.A.C.’s collection last year, Sephora is focusing on the girls who grew up with Hello Kitty and couldn’t simple let go. Opting for a classy, sophisticated but still very feminine color palette, Sephora is channeling the glamourous side of Hello Kitty.

With a focus on subtle pinks and purples, contained in simplistic white and crystal molds shaped like this beloved Sanrio character’s face, this collection is made just for girls who are twenty-somethings going on eighteen.

Already have that hammer in hand, ready to break that piggy bank? Think before you act. Hello Kitty won’t be coming to Sephora stores until mid-January.

Until then check out becomegorgeous.com, which has a detailed preview of what’s to come.